Jason Lovell

Head of Strategy, VR/AR @PwC

Jason's overriding focus is on helping clients across different industries understand, quantify, and implement the benefits of virtual reality and augmented reality technology.


Passionate about articulating the real business value of emerging technologies, Jason has significant experience across consumer electronics & innovation in a variety of senior roles, including managing VR for Samsung UK, founding his own VR/AR consultancy 'Captivate', and managing EMEA brand partnerships for Jaunt XR.

3:30 - 4:00 pm CET - Keynote - Auditorium A

Thursday 3rd Dec

How are VR/AR transforming business, the economy and how we learn?

Discover how PwC is using immersive technologies to transform their business, train people and support their clients achieve their goals. In this talk, Jason Lovell and Jennifer Ren who are leaders of PwC's VR/AR Strategy Team, will also share results of their 'XR in Industry' analysis which provides details about what organisations are adopting virtual reality (VR) or augmented reality (AR) technology, where, and for what purpose.