Executive with extensive experience in building, growing and promoting large businesses in digital,
emerging technology, advertising and ecommerce. Key strengths include developing growth strategy,
forming strategic business partnerships, closing major deals, creating new offerings and building brands.
Raffaella Camera is a Managing Director for the Accenture Extended Reality (XR) practice where she
serves as Global Head of Innovation & Strategy. In her role, Ms. Camera defines the Accenture XR
positioning and growth strategy; executes growth plans for XR ecosystem alliances and content creators;
creates XR-based offerings; and develops XR thought leadership for Accenture worldwide. In 2019, she
closed one-third of Accenture’s global target sales for XR in the Strategy and Consumer segments. Over
her career, she has closed multi-million-dollar deals with clients in high-tech, social media, entertainment,
retail, consumer packaged goods, automotive, travel and hospitality.
Ms. Camera regularly speaks at industry conferences and with the media, including Harvard Business
Review and Forbes, and was featured as a “market illuminator” in The Infinite Retina, a book on spatial
computing. She has won multiple awards in advertising and emerging tech, including VR FEST’s Best VR
Commercial/Branded Entertainment and a Lumiere Award for VR. Currently, Ms. Camera is an advisor to
the Women in XR Fund and a board member of the Advanced Imaging Society. She graduated with an
MBA from the University of Southern California (USC) Marshall School of Business.
Wednesday 2nd Dec