Raffaella Camera

Managing Director @Accenture Extended Reality (XR) - Global Head of Innovation & Strategy

Executive with extensive experience in building, growing and promoting large businesses in digital,

emerging technology, advertising and ecommerce. Key strengths include developing growth strategy,

forming strategic business partnerships, closing major deals, creating new offerings and building brands.

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Raffaella Camera is a Managing Director for the Accenture Extended Reality (XR) practice where she

serves as Global Head of Innovation & Strategy. In her role, Ms. Camera defines the Accenture XR

positioning and growth strategy; executes growth plans for XR ecosystem alliances and content creators;

creates XR-based offerings; and develops XR thought leadership for Accenture worldwide. In 2019, she

closed one-third of Accenture’s global target sales for XR in the Strategy and Consumer segments. Over

her career, she has closed multi-million-dollar deals with clients in high-tech, social media, entertainment,

retail, consumer packaged goods, automotive, travel and hospitality.

Ms. Camera regularly speaks at industry conferences and with the media, including Harvard Business

Review and Forbes, and was featured as a “market illuminator” in The Infinite Retina, a book on spatial

computing. She has won multiple awards in advertising and emerging tech, including VR FEST’s Best VR

Commercial/Branded Entertainment and a Lumiere Award for VR. Currently, Ms. Camera is an advisor to

the Women in XR Fund and a board member of the Advanced Imaging Society. She graduated with an

MBA from the University of Southern California (USC) Marshall School of Business.

6:30 - 6:50 pm CET - Keynote

Wednesday 2nd Dec

Coming soon